Custom Field Type 'View' Client Templates are only called on first load

Steps to reproduce:

• Open a list view displaying a CFT (template override registered and called as expected)
• Open a different list via the quick launch menu
• Navigate back to the first list using the quick launch menu (raw data is displayed on list, but Client template override is neither called nor even registered)

Alternatively:

• Open a list view displaying a CFT (template override registered and called as expected)
• Open an item from the list (Display Form is shown)
• Close the item (raw data is displayed on list, but Client template override is neither called nor even registered)

I can reproduce this bug using Microsoft own FavoriteColorField example: http://msdn.microsoft.com/en-us/library/jj220061.aspx

Is this a known issue, bug, or expected behaviour?